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The system behind 1 billion views
Jake Humphrey Chris Donnelly Still Ryan James Smith
★★★★★ Join 25+ business owners

Build authority with
done-for-you
video content

Hi 👋 I'm Michael. I help founders and business owners turn video content into real authority in their niche, and drive revenue to their business.

Trusted by global brands and 8-figure founders

@sky verified
@chrisdonnelly verified
@highperformance verified
@steven verified
@netflix verified
@jamessmith verified
@stillryan verified
@f1 verified

Growing your YouTube channel, podcast, or personal brand?

You're expected to show up everywhere.

Doing that while running a business is practically impossible.

Here's the system I run for you
The System

Authority in your niche, built around you.

This is a six-stage system built around your expertise, designed to compound: every video keeps reaching the right people long after it goes live.

View Results
01

The Strategy

Competitor research, audience personas, and pain points. Built around your ICP so every piece of content reaches the right person.

02

The Content Plan

Pillars, hooks, scripts, and video ideas all mapped back to your offer. Every video has a purpose before you press record.

03

The RecordingYou only record the videos.

I give you everything else: SOPs, prep, and on-camera guidance so you can show up confident and consistent.

04

The Editing

Retention-engineered editing built around the most valuable currency today. Attention.

05

The Packaging

Titles and thumbnails that earn the click and stand out in the feed.

06

The Growth

Review the data. Double down on what's working. Your content compounds over time.

Work

Video engineered
for retention

Built around one question: will this make someone stop, watch, and want more? The result is content that holds attention and moves people toward a decision.

High Performance — Triple H
@highperformance verified
YouTube Watch the video
Chris Donnelly — $10M SaaS
@chrisdonnelly verified
YouTube Watch the video
James Smith — The Problem With
@jamessmith verified
YouTube Watch the video
Open House — Ilona Maher
@oliviaatwood verified
Instagram Watch the video
High Performance — Andy Wilman
@highperformance verified
YouTube Watch the video
Results

The impact behind
the system.

1 Billion

Views across the channels and brands I've worked with.

25+

Trusted clients: brands, creators and founders.

10,000+

Pieces of content delivered across multiple platforms.

High Performance @highperformance

Beyond his technical skill, Michael has a real instinct for storytelling and pacing. He brings a rare combination of smarts, high emotional intelligence, and a genuinely low ego, approaching every project with a solutions mindset.

Winnie Nelson
Winnie Nelson
Chief Creative Officer, High Performance
Instagram
800M+
Impressions
YouTube
60M+
Views
YouTube
250K+
Subscribers gained, in one year
Biglight @biglight

We used to manage everything in-house, and content was slow to produce and never quite hit the quality we wanted. Michael fixed that. In a single year our LinkedIn impressions rose 268%. The process is far more streamlined now, and we're producing at a much higher quality.

Adele Clarke
Adele Clarke
Senior Communications Manager, Biglight
LinkedIn
268%
Year-on-year growth
LinkedIn
30K
Average impressions
LinkedIn
500+
Assets produced
The Value

What you
actually get.

Freelancers / Agencies
  • Hire a strategist
  • Hire a scriptwriter
  • Hire a videographer
  • Hire a video editor
  • Hire a channel manager
  • Hire a thumbnail designer
  • Brief multiple people
  • Manage everything yourself
  • No guarantee on results
Working with me Recommended
  • Full content strategy and video ideas
  • Video scripting
  • Full on-camera guidance for recording your content
  • Full post-productionFrame.ioAll edits are reviewed and approved in Frame.io. No email chains, no confusion.
  • Channel and analytics managedYouTubeGrant me access to your YouTube Studio once and I'll handle uploads, analytics, and optimisation from there.
  • Thumbnails and titles built to perform
  • Single point of contact Get direct access to me via your own dedicated Slack channel.
  • One content pipelineYou get access to a custom Notion dashboard — all your video ideas and content calendar in one place, to view at a glance.
  • My guarantee included
Applies to engagements of 3 months or longer. Measurable growth means view duration, retention, and audience movement, tracked against the baseline we set before we start. If those numbers haven't moved in 90 days, I keep working at no charge until they do.

My guarantee

No growth in 3 months? I keep working with you for free until we see measurable growth.

FAQ

Everything you
need to know.

Jake Humphrey Chris Donnelly Still Ryan James Smith
★★★★★ Trusted by 25+ business owners

Ready to become
the Top 1% in your niche?

Stop guessing what works. Start showing up with content that builds your authority and brings in new clients, whilst you focus on running your business.

Book a Call
Got a question? Get in touch. Michael Bailey